Your website is an extension and representation of your wholesale business to the world. Needless to say, it’s worth spending a bit of time on it. If an important lead visited your website, what would they see? Would you be proud of it? Most potential customers first encounter your brand through your website, making it a vital a sales tool in the modern B2B sales process. If your site isn’t an accurate representation of your business or brand that you can be proud of, it’s time to get to work on improving it.
Tell Your Story and Set Your Brand Apart
Capturing and retaining wholesale customers is not just about your product. It's also about how they perceive your business. Wholesale businesses often consider their website as a low priority to their business. While that may have worked in 2001, It’s a first point of contact and needs to be given that respect. Your website should represent a thoughtful reflection of your business in a positive and personal way while maintaining your company's brand. Everything from your About Us page to your Products page should reflect your business. You’re telling the story of your brand on every page, building an argument for why customers should do business with you. That is why it is so important that your core business values are communicated them throughout your website.
Show Off Your Products Without Barriers.
Can your customers access your products on your website? How do they know what you sell? How do they request pricing? Historically, B2B transactions have a tradition of gatekeeping and hoop jumping, but the modern B2B customer is looking for access to what products you sell before contacting your business. To accommodate this shift, your website should provide that access to products. Providing access to your product catalog on your site, with or without pricing, removes barriers and encourage sales. Making your catalog available online is an effective sales tool to entice customers. There are many ways in which you can display your online catalog on your website from a simple button to an attractive graphic. How can you take that further? LinkGreen offers an affordable way to offer your customers online ordering directly from your site. This new self-service sales method streamlines the ordering process while providing your customers with an exceptional and personalized order experience, complete with their own assigned custom pricing.
Provide Value to Customers
Wholesale customers want to purchase products that are easy to sell so as a wholesaler or distributor, you want to ensure that you’re doing that well. One way you can provide your customers added values on your website is by giving them access to high-quality product images. These can then be reused for marketing materials or even their e-commerce website. Additional product information and merchandising tips on your blog also add value to your customer while improving traffic to your website.
Take Control of Your Website
So if you made it this far, you are likely interested in updating your website, as you embark on that journey it is essential to consider how and who is going to maintain the new website when it's finished. For many business owners, the old days of webmasters and third-party companies maintaining your site are drawing to a close. Wordpress, Wix and other user-friendly website platforms allow you or your staff to edit pages and write blogs whenever you want, no coding required. With the freedom to modify anything on your website, you gain control of your website, allowing your business to harness the true potential of online sales and marketing.