It's easy to have your marketing budget slip through your fingers in wholesale from printing costs to tradeshow booths it's easy to spend a lot with little to show for it. In 2019 there are so many new solutions out there to help you get better results with less money. Get more out of your marketing budget this year by embracing online tools and resources that are simple to use and provide professional results.
Let's start with graphics; it's easy to keep recycling the same stock images you have year over year, but it can date your marketing materials. There are plenty of free stock image websites that offer free commercial licensing, no captions or fees required.
Here are three go to stock image libraries to use for your next project
Pexcel - https://www.pexels.com/
There is no need to get an adobe photoshop licence for basic image and graphics creation anymore. There are so many image editors available online that don’t require any technical skills, allowing you to create professional materials without any online courses.
Canva is by far, my favourite online image editor, and I have tested out a lot of them. It has templates for everything from Instagram posts to email headers. You can drag and drop your own images or use the ones they have available for you. There are genuinely endless applications for this free service and worth a few minutes of your time to give it a try.
When you are writing content for email campaigns, social media post or blogs, you need to ensure you don't miss a single typo. Having an excellent spelling and grammar editing tool is invaluable, that's why it is worth downloading Grammarly's free browser extension.
Grammarly - www.grammarly.com/
Even the best writers need a second set of eye, and this little browser extension can do that for you, saving you time.
There are many email marketing services, and almost all of them charge you by the number of emails sent. This can add up, and none of them cater to the specific needs of wholesale suppliers. LinkGreen offers you an email marketing builder made for wholesale suppliers without the per email fees.
LinkGreen Email Builder - https://www.linkgreen.ca/email-marketing-builder
Choose from a range of B2B specific email templates from product releases and catalog announcements to newsletters and special pricing communications. LinkGreen’s email builder links directly to the wholesale online catalogs delivering each customer customized pricing from each email.
Social media still has a part to play in wholesale marketing campaigns. Managing each individual account separately will cost you a lot of time and effort. Centralizing all your accounts through a social media management system will free up time for you to craft content that will spark your followers’ imaginations.
Here a couple of free systems that work well
In 2019 there are countless other tools to help you create quality content at a fraction of your typical costs. Now it time for you to go ahead and explore these new tools and discover the endless possibilities for your next B2B marketing campaign.